What is a logo:
A logo is an abbreviation of logotype and represents a graphic element, a mark, an emblem or a symbol which is used by companies, organizations or individuals to promote them.
Is it important to have a good logo design for my company?
A logo is the first contact between potential clients and your business. That’s why is very important to have a legible, easy to understand and memorable logo.
A good design can help your business grow, and be more successful.
Who can design my logo?
It is very important to ask for professional help. It seems easy to make something that “goes well” with your business, or ask a friend to help you, but remember, you don’t want to go into a restaurant and ask the doorman to cook for you.
A designer can make the perfect logo for you if you provide him all the necessary information.
How should my logo look like?
You may already have an idea about your logo, but you don’t know yet what that is. A professional designer can help you figure that out.
It is very important to give him all the information needed, because the more he knows about your business and your ideas about the logo, the more your chances to get the perfect logo are increasing.
What type of logos should I stay away from?
These days is pretty hard to make an 100% original logo, but is not impossible.
A very important thing you should know, is that you have to resist the temptation to use a cliché, even if you like it at a first glance.
Here are some examples of these overused designs:
The V man
The “V” man concept is a simple way to represent in a minimalist way a person or a group that is promoting happiness, enjoyment, hope and team work. After a time, this has been so overused that the impact is no longer powerful.
The business feeling logo
This type of logos have a clear massage: to promote the growth, improvement, development and progress. They are used by so many companies, good or bad, that you can’t trust so much the business using them.
The Real Estate logos
In this type of business, the market has been saturated by logos that illustrate houses, roofs or windows. You can see them all over the world, with different colors and layouts.
Other overused logos
You can see all over the world logos that look like, or just have some elements from the image below. They can look clean, well done and legible, but they are overused so is very hard to link them to a specific company.